Privacy Policy
Last Updated: July 2026
1. Introduction
- ✓We collect limited data automatically when you visit — IP address, browser type, pages visited, time spent
- ✓We do not sell your personal data to anyone
- ✓We use Google Analytics to understand how people use the site
- ✓We use Google AdSense to display ads — Google may use cookies to serve personalized ads
- ✓You can opt out of personalized advertising and analytics tracking
- ✓We do not knowingly collect data from children under 13
This Privacy Policy explains how this website (hereinafter referred to as ‘the Site,’ ‘we,’ ‘us,’ or ‘our’) collects, uses, and protects information when you visit and use our website. We are committed to protecting your privacy and handling your data with transparency.
This Site is an independent general information resource about Dutch Bros Coffee menu items, prices, and related topics. We are not affiliated with Dutch Bros Coffee or any of its affiliated entities. This Privacy Policy applies solely to this website and does not cover the privacy practices of Dutch Bros Coffee, the Dutch Bros app, or any third-party websites linked from this Site.
By using this Site, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please discontinue your use of the Site.
2. Information We Collect
We collect two types of information: information collected automatically when you visit the Site, and information you voluntarily provide to us.
2a. Information Collected Automatically
When you visit this Site, certain information is collected automatically by our web server and third-party analytics tools. This includes:
| Data Type | What It Includes | Why We Collect It |
|---|---|---|
| IP Address | Your device’s internet protocol address — used to determine approximate geographic location (country/region level only) | Security, spam prevention, and aggregate geographic analytics |
| Browser & Device Information | Browser type and version, operating system, device type (mobile/desktop/tablet) | Helps us ensure the site displays correctly across devices |
| Pages Visited | Which pages on the Site you viewed and in what order | Understanding which content is most useful to visitors |
| Time & Duration | When you visited and how long you spent on each page | Understanding content engagement |
| Referring URL | The website or search engine that directed you to this Site | Understanding how visitors find us |
| Search Terms | Search queries used to find pages on this Site (where applicable) | Improving site search and content relevance |
This data is collected in aggregate form, we do not personally identify individual users from this automatically collected information. It is used solely to understand site usage patterns and improve the Site’s content and performance.
2b. Information You Voluntarily Provide
If you contact us through our contact form or by email, you voluntarily provide us with your name, email address, and the content of your message. We use this information solely to respond to your inquiry and do not add you to any mailing list or share your contact information with third parties without your explicit consent.
We do not have user accounts, membership registrations, comment sections, or any other feature that requires you to create a profile or submit personal information to access content on this Site.
3. How We Use Your Information
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Operate and improve the Site | Automatically collected usage data | Legitimate interest, improving content quality |
| Respond to contact inquiries | Name, email, message content | Consent, you chose to contact us |
| Display advertisements | Cookie data (via Google AdSense) | Legitimate interest + consent (cookie consent) |
| Analyze site traffic | Anonymized usage data (via Google Analytics) | Legitimate interest, understanding audience |
| Prevent fraud and ensure security | IP address, browser data | Legitimate interest, site security |
| Comply with legal obligations | Any relevant data | Legal obligation |
We do not: sell your personal data, share it with marketers, use it for profiling, or use it for any purpose beyond what is described in this policy.
4. Google AdSense & Third-Party Advertising
This Site uses Google AdSense to display advertisements. Google AdSense is an advertising service provided by Google LLC. When you visit this Site, Google may use cookies and similar tracking technologies to serve advertisements based on your prior visits to this and other websites on the internet.
How Google AdSense Works
Google AdSense uses cookies stored on your device to track your browsing behavior across multiple websites. This allows Google to serve ads that are relevant to your interests, a practice known as interest-based advertising or personalized advertising. Google’s DoubleClick cookie and other Google advertising cookies enable this functionality.
What Google Collects
| Data Collected by Google AdSense | How It Is Used | Controlled By |
|---|---|---|
| Cookies and browsing history | Serving personalized ads based on interests | Google: see Google Privacy Policy |
| Ad interaction data (clicks, views) | Measuring ad performance and billing advertisers | |
| Approximate location (from IP) | Serving location-relevant ads | |
| Device and browser information | Ad rendering and frequency capping |
Opting Out of Personalized Ads
You can opt out of Google’s personalized advertising at any time. Opting out means the ads you see will not be based on your interests or browsing history, you will still see ads, but they will be generic rather than personalized.
• Google Ads Settings: g.co/adsettings
• Digital Advertising Alliance opt-out: optout.aboutads.info
• Network Advertising Initiative opt-out: optout.networkadvertising.org
For more information on how Google uses data from sites that use Google services, visit: policies.google.com/technologies/partner-sites
5. Google Analytics
This Site uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to collect information about how visitors use this Site. The information generated by the cookie about your use of the Site is transmitted to and stored by Google on servers in the United States.
Google Analytics collects data including: pages visited, time on site, browser and device type, approximate geographic location (country/region), and traffic source. This data is anonymized and used in aggregate, we cannot identify individual users from Google Analytics data.
Google Analytics IP Anonymization
This Site has enabled IP anonymization in Google Analytics. This means your IP address is truncated before being stored by Google, further protecting your privacy.
Opting Out of Google Analytics
You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics Opt-out Browser Add-on, available at: tools.google.com/dlpage/gaoptout
Alternatively, you can disable cookies in your browser settings, which will prevent Google Analytics from functioning. Note that this may affect other website functionality.
6. Cookies, Detailed Breakdown
Cookies are small text files stored on your device by your browser when you visit a website. This Site uses cookies for analytics, advertising, and basic site functionality. Below is a detailed breakdown of the cookies used on this Site.
| Cookie Name / Type | Provider | Category | Duration | Purpose |
|---|---|---|---|---|
| _ga, _gid, _gat | Google Analytics | Analytics | 2 years / 24 hours / 1 minute | Track unique visitors, sessions, and page views for site analytics |
| IDE, DSID | Google (DoubleClick) | Advertising | 1-2 years | Used by Google AdSense for serving and tracking personalized ads |
| 1P_JAR | Advertising | 30 days | Gather website statistics and track conversion rates for ads | |
| NID | Advertising | 6 months | Used to store user preferences and serve personalized Google ads | |
| CONSENT | Advertising / Functional | 20 years | Stores user consent preferences for Google services | |
| Session cookies | This Site | Essential | Session only | Maintain basic site functionality during your visit — deleted when browser closes |
| Preference cookies | This Site | Functional | 30 days | Remember display preferences for a better return visit experience |
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to view existing cookies, delete individual cookies, block cookies from specific sites, and block all third-party cookies. Instructions for managing cookies in common browsers:
• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and Site Permissions → Cookies and Site Data
Note: Disabling cookies may affect how this Site functions and the type of ads you see. Disabling advertising cookies does not remove ads, it means the ads you see will not be based on your browsing history.
7. Third-Party Services and Links
This Site may contain links to third-party websites including dutchbros.com, the Dutch Bros app stores, and other external resources. These third-party sites have their own privacy policies which govern the collection and use of your data when you visit them. We are not responsible for the privacy practices of any third-party website.
Third-party services that may process data in connection with your use of this Site:
| Service | Provider | What They Process | Their Privacy Policy |
|---|---|---|---|
| Google AdSense | Google LLC | Ad serving, cookie data, browsing behavior | policies.google.com/privacy |
| Google Analytics | Google LLC | Anonymized usage data, page views, session data | policies.google.com/privacy |
| Google Fonts (if used) | Google LLC | IP address (font loading requests) | policies.google.com/privacy |
| Contact Form Service | [Your Form Provider] | Name, email, message if you contact us | [Provider Privacy Policy URL] |
8. Data Retention
| Data Type | Retention Period | Reason |
|---|---|---|
| Google Analytics data | 26 months (Google default) | Standard analytics retention period — configurable |
| Google AdSense cookie data | Up to 2 years | Managed by Google per their data retention policies |
| Contact form messages | Up to 12 months | Allow time to follow up on corrections or ongoing inquiries |
| Server access logs (IP, browser) | Up to 30 days | Security and fraud prevention — then automatically deleted |
| Email correspondence | Up to 24 months | Reference for follow-up on content corrections |
After the retention periods above, data is either deleted or anonymized. We do not retain personal data beyond what is necessary for the purposes described in this policy
9. Your Rights
Depending on your location, you may have certain rights regarding your personal data. We respect these rights and will respond to valid requests within 30 days.
| GDPR Rights (EU/UK Residents) | CCPA Rights (California Residents) |
|---|---|
| Right to access your personal data | Right to know what data is collected |
| Right to correct inaccurate data | Right to delete personal information |
| Right to erasure (‘right to be forgotten’) | Right to opt out of sale of personal data |
| Right to restrict processing | Right to non-discrimination for exercising rights |
| Right to data portability | Right to correct inaccurate personal information |
| Right to object to processing | Right to limit use of sensitive information |
| Right to withdraw consent at any time |
To exercise any of these rights, please contact us using the details in Section 13. Please note that some rights are limited by the nature of our data collection, for example, we cannot provide data from Google Analytics that we do not have access to. We will direct you to the appropriate third-party provider where relevant.
10. Children’s Privacy (COPPA)
This Site is a general information resource intended for adults and is not directed at children under the age of 13. We do not knowingly collect, solicit, or store personal information from children under 13.
If we become aware that we have inadvertently collected personal information from a child under 13, we will delete that information as quickly as possible. If you believe a child under 13 has provided personal information to this Site, please contact us immediately using the details in Section 13.
Note: While this Site covers topics that may interest younger audiences (Dutch Bros kids drinks, caffeine-free options), the Site’s content itself is general information and does not engage children in data collection, interactive features, or account creation of any kind.
11. Do Not Track
Some browsers include a ‘Do Not Track’ (DNT) feature that signals to websites that you do not want your online activity tracked. At this time, there is no universal standard for how websites should respond to DNT signals, and this Site does not currently alter its data collection practices in response to DNT signals.
If you want to limit tracking, we recommend using the opt-out tools described in Section 4 (Google AdSense opt-out) and Section 5 (Google Analytics opt-out), or adjusting your browser’s cookie settings as described in Section 6.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the ‘Last Updated’ date at the top of this page.
For significant changes, we will take additional steps to notify users where reasonably practical, such as displaying a notice on the Site’s homepage. Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the revised policy.
We recommend reviewing this page periodically to stay informed of how we protect your information.
13. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy, including requests to exercise your data rights, please contact us:
Privacy Inquiries
We aim to respond to all privacy-related requests within 30 days.
For Google-specific data and advertising inquiries: policies.google.com/privacy
By using this website, you acknowledge that you have read and understood this Privacy Policy.